Critical investigation changes

Questions- Despite the fact that we're supposedly living in a pose feminist society, why are female characters in contemporary US shows such as "The Big Bang Theory" still being negatively represented?

Books-

Feminist Media Studies by Liesbet Van Zoonen

"Feminist have drawn attention to the under representation of women in higher education and as scientists"- Relates to Pennys role in the Big Bang Theory

Feminism, Media and The law by By Martha A. Fineman, Martha T. McCluskey

" for those committed to feminist research media studies offer a particularly useful perspective on the social construction of political movement"  

Women and the media: Diverse perspectives  By Theresa Carilli, Ph.D., Jane Campbell, Theresa Carill
"Men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves"

Sexual Teens, Sexual Media: Investigating Media's Influence by By Jane D. (Jane Delano) Brown, Jeanne R. Steele, Jane Delano Brown Jeanne R. Steele Kim Walsh-Childers

"seventeen and teen vogue reveal that they are designed primarily to tell girls that their most important function in life is to get sexually attractive"

Postfeminist News: Political Women in Media Culture By Mary Douglas Vavrus 

"in a media saturated decade of the 1990's news reports shaped public sentiment and women in electoral politics and beyond"

Linked Piece production
Perfume advert- however going against the stereotypes of females