Thursday 10 January 2013

Task 2

-Gauntlett, David. "introduction." Media, gender, and identity: an introduction. London: Routledge, 2002. 9. Print
   30 rock Tina Feys character who is a middle aged woman and is unmarried, does get joked about by              her colleagues,which can show a paradoy of american society and how they believe after a certain age women should be married, and how your appearance is importance, refelcting the traditional conservative view of society that has been in shows for many years, as this has become the norm of society and going out the stereotype makes society rejecting the view.

-Holtzman, Linda. "2." Media messages: what film, television, and popular music teach us about race, class, gender, and sexual orientation. Armonk, N.Y.: M.E. Sharpe, 2000. 72. Print.
            This can also relate to my contemporary text, as in 30 Rock we see Tina fey being the independent, career oriented woman, and how her colleagues make fun of her and think she's a lesbian etc. Which relates to Bewitched as how the main female character as how societies view of liberating women is portrayed as negative representations of females.

-Jenainati, Cathia, and Judy Groves. "5." Introducing feminism. Thriplow: Icon, 2007. 84. Print.
           "all women" are witches.which brings the question up  of, as how the writer and director is male is he trying to refer to his thoughts of women (showing his prejudice thoughts) or he is parodying the views of American society during that time, relates to the quote “dream through the dreams of men”, ‘make herself object’ 

-Levy, Ariel. "introduction ." Female chauvinist pigs: women and the rise of raunch culture. New York: Free Press, 2005. 1. Print.
                 Relating to my critical investigation on how women are being negatively/ sexually represented, it is not just to please the male audiences but also the female audiences as how now in modern society women are sexually objectifiying other women and now see this as normal for example in 30 rock Tina Feys character isn't your normal US sitcom female character which then brings the whole comedy aspect of how they think shes a lesbian and no other male co-worker is attracted to her and also the other female co-workers who also taunt her about her look, which refers back to how women themselves are objecitifying other women and if they don't reach the stereotypical image they will be isolated from audiences. As also in a documentary on BBC two called "Family guy? US sitcoms" where they refer to the idea that US sitcoms always or usually tend to make references to real life situations for example the recession which was reflected in many shows. This refers back to my question as how contemporary stereotypes and views are injected into the story line and show.

-Mulvey, Laura. "3." Visual pleasure and narrative cinema. London: Laura Mulvey , 1999. 19. Print.
                relates to the big bang theory as how penny is represented as a sexual object and how is a big example of the male gaze as how there are more male characters and are more "intelligent", whereas we just have penny who has totally different morals compared to the other male characters showing her as dumb and funny, and with her being attractive it brings "scope" to the television show. As male audiences will gain gratifications by gazing at penny. 

-Olfman, Sharna. "something happening here." The sexualization of childhood. Westport, Conn.: Praeger, 2009. 73. Print.
.          As we see through out the episode characters make comments such as "my dream, is to create a kids shows that promotes illiteracy in little girls"- this shows how the sitcom is parodying certain aspects of the media, for example how kid shows promote negative representations of women and how girls from a young age are taught to be sexualised- 

-Zoonen, Liesbet van. "Chapter 1." Feminist media studies. London: Sage, 1994. page 3. Print.
                This is a great quote that totally supports my point on that women in US sitcoms are still being underrepresented in education and characters which are scientists. For example Penny in Big bang theory is the best example of how female characters are being shown as these “dumb” characters as we see her character that has dropped out of college and works in the cheese cake factory who dreams big to be in Hollywood, her character really doesn’t aspire to achieve something academically. This really shows how in US contemporary shows have a norm of where the main female character should be just this “attractive idiot”, as if she falls into an opposite characterisation she will be isolated and treated differently from the rest of the characters. For example in 30 rock Tina fey is this confident intelligent woman and that is supposed to be the funny aspect about her, as this doesn’t fit in the norm of “attractive idiot” characterisation.

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